With the rise of the Internet and other new communications
technologies, the field of entertainment is increasingly difficult to define.
In this profile, we're talking about film, television, and music, as well as
sports-each a form of entertainment raking in millions of dollars. Today
more and more people are breaking out of the traditional work society and
starting their own business. The funny thing about the majority of these people
is they have joined the entertainment industry. It seems like every time I
speak to someone lately they are a photographer, artist, producer, video
director, model, actor etc. With the accessibility of the Internet and social
media people fell more confident now more then ever to take a shot at the
entertainment industry.In entertainment and sports, profit comes from
discretionary spending, so these industries enjoy the most success in
economically stable countries where leisure dollars flow freely. Industry
companies supply their audiences with large-scale sporting events, music
concerts, TV situation comedies, and silver-screen masterpieces. Simply put,
they're in the business of fun-at least most of the time. Even during
economically depressed periods, this industry flourishes as an escape for all
walks of life. And standing at the pinnacle of entertainment culture are the
celebrities: the movie stars and quarterbacks and rock stars and talk-show
hostesses who either realize our dreams and give us hope, or make us fearful of
the kind of values and environment of which current future generations will
become a part. This is the only industry whose product is an illusion-neither a
good nor a service, and yet both at the same time. Today you don't an agent, don't need to be signed and don't need a lot of money to make it so now we have the birth of entrepreneurship.
I myself have joined the band wagon of becoming an entrepreneur, for me this is not a trend it is a permanent way of life.
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